Brand Identity Kit — v1.0
Xtime logo

A mark built on continuity — two loops, one uninterrupted line.

This kit documents how the Xtime mark, color system, and typography come together, so the brand looks and feels consistent everywhere it shows up.

01

The Mark

What the symbol is built from, and why.
Xtime icon mark

Two loops, drawn as one.

The Xtime mark reads as an infinity symbol formed from two interlocking loops — an "X" and time, folded into a single continuous stroke. It signals a brand built around ongoing service rather than a single transaction: always running, never finished.

Blue carries the wordmark — steady, dependable, always-on.
Orange lives only in the mark — the moment of action inside the system.
03

Usage

The mark stays legible by staying still — no stretching, tilting, or recoloring.
Correct proportion
Original proportions, on white or light neutral
Stretched example
Never stretch or distort the lockup
Rotated example
Never rotate or tilt the mark
Reversed on navy
White version on brand-blue or photography
Recolored example
Never recolor outside the palette
Low contrast example
Never place on low-contrast or busy backgrounds
04

Color

Two brand colors, used deliberately, plus a quiet neutral scale.
Xtime Blue
HEX#144E8C
RGB20, 78, 140
CMYK86, 44, 0, 45
USEwordmark, primary UI, backgrounds
Xtime Orange
HEX#F7931D
RGB247, 147, 29
CMYK0, 40, 88, 3
USEicon mark, CTAs, key accents only
Navy Deep
#0C3564
Ink
#1B1F27
Slate
#6B7685
Cloud
#F5F7FA
White
#FFFFFF
05

Typography

A geometric display face echoes the mark; Inter carries everything people read.
Display — Jost, Headlines & Section Labels
Always on time
Used sparingly, at large sizes, in Semibold. Tight tracking (-1 to -2%) at display scale.
RegularXtime Aa Bb 0123
MediumXtime Aa Bb 0123
SemiboldXtime Aa Bb 0123
BoldXtime Aa Bb 0123
Body — Inter, UI & Long-form Text
Built for everyday reading.
Inter is the workhorse: paragraphs, interface labels, tables, forms. Regular for body copy, Medium/Semibold for emphasis.
Type Scale
H1 / 46pxXtime
H2 / 32pxXtime
H3 / 22pxXtime
Body / 16pxXtime
Caption / 12pxXTIME
06

In Use

A quick look at the system applied to real touchpoints.
Xtime business card
Jordan Reyes
Customer Success Lead
jordan@xtime.com
+1 (555) 019-2244
xtime.com
Avatar icon
Social avatarIcon mark, centered, on Xtime Blue
Favicon
xtime.com