Brand Identity Kit — v1.0
Totus Solutions logo

Totus — Latin for whole. A spark that stands for the complete picture.

This kit documents how the Totus mark, color system, and typography come together, so the brand reads clearly and consistently across every surface it touches.

01

The Mark

What the symbol is built from, and why.
Totus icon mark

A spark, not a sliver.

The name Totus comes from the Latin for "whole" or "entire" — the idea that a solution isn't complete until every piece is accounted for. The mark takes that idea and gives it energy: an asymmetric burst of points, radiating outward like a single spark of insight catching.

Ink carries the wordmark — grounded, confident, precise.
Green lives in the mark and the "Solutions" line — the spark of momentum.
03

Usage

The mark stays legible by staying still — no stretching, tilting, or recoloring.
Correct proportion
Original proportions, on white or light neutral
Stretched example
Never stretch or distort the lockup
Rotated example
Never rotate or tilt the mark
Reversed on ink
White version on brand-ink or photography
Recolored example
Never recolor outside the palette
Low contrast example
Never place on low-contrast or busy backgrounds
04

Color

Two brand colors, used deliberately, plus a quiet neutral scale.
Totus Ink
HEX#000033
RGB0, 0, 61
CMYK94, 89, 43, 65
USEwordmark, primary UI, backgrounds
Totus Green
HEX#81BB41
RGB129, 187, 65
CMYK31, 0, 65, 27
USEicon mark, "Solutions" line, CTAs
Ink Soft
#333366
Text
#000033
Slate
#676D80
Cloud
#F5F7F3
White
#FFFFFF
05

Typography

A rounded geometric display face carries energy; Inter handles everything people read.
Display — Poppins, Headlines & Section Labels
The whole solution
Used sparingly, at large sizes, in Semibold. Tight tracking at display scale, echoing the confident weight of the wordmark.
RegularTotus Aa Bb 0123
MediumTotus Aa Bb 0123
SemiboldTotus Aa Bb 0123
BoldTotus Aa Bb 0123
Body — Inter, UI & Long-form Text
Built for everyday reading.
Inter is the workhorse: paragraphs, interface labels, tables, forms. Regular for body copy, Medium/Semibold for emphasis.
Type Scale
H1 / 44pxTotus
H2 / 31pxTotus
H3 / 22pxTotus
Body / 16pxTotus
Caption / 12pxTOTUS
06

In Use

A quick look at the system applied to real touchpoints.
Totus business card
Nick Blade
Head of Client Solutions
nick@totussolutions.com
+1 (555) 088-3391
totussolutions.com
Avatar icon
Social avatarIcon mark, centered, on Totus Ink
Favicon
totussolutions.com