Simucad Design Automation — Brand Identity Kit

01

Color System

Five values pulled directly from the mark: the navy body, the red signal node, and the silver keyline that separates them — extended with two neutrals for type and layout. Navy and red are the only colors that should ever touch the logo itself.

Simucad Navy

HEX #211F5E
RGB 33, 31, 94
CMYK 65, 67, 0, 63

Signal Red

HEX #ED1D24
RGB 237, 29, 36
CMYK 0, 88, 85, 7

Trace Silver

HEX #C7C4D6
RGB 199, 196, 214
CMYK 7, 8, 0, 16

Schematic Ink

HEX #14132E
RGB 20, 19, 46
CMYK 57, 59, 0, 82

Blueprint Cloud

HEX #F3F2F8
RGB 243, 242, 248
CMYK 2, 2, 0, 3

02

Typography

A geometric display face echoes the squared-off letterforms of the wordmark; a monospace face carries hex codes, specs and captions the way a schematic carries pin labels; a humanist sans handles long-form reading.

DisplayRoboto · 600/700

Design Automation

Mono / DataIBM Plex Mono · 500

SIM-LOGO-001 // REV 2026.06

BodyInter · 400/600

Simucad's identity is built from the same logic as the products it represents — precise, modular, and engineered to hold up at any scale.

Display / H1

32–40px

Roboto 700

Heading / H2

22–26px

Roboto 700

Eyebrow / Label

11–12px

IBM Plex Mono 600

Body

15–16px

Inter 400

Caption

11px

Roboto Plex Mono 400

03

Logo Lockups

Two approved color treatments — full color and reversed white — each with a full lockup and a mark-only version for small or square placements.

Full Color — on White

Full Color — on Blueprint Cloud

Reversed White — on Navy

Mark Only — Full Color

Mark Only — Reversed

Reversed White — on Trace Silver

04

Clear Space & Minimum Size

Use the red signal node itself as the measuring unit — call it 1X. Keep at least 1X of clear space around every edge of the lockup, free of text, edges, or competing marks.

This keeps the rule tied to the logo at any size, instead of a fixed pixel value that breaks when the mark is scaled.

MIN WIDTH — DIGITAL
120px

MIN WIDTH — MARK ONLY
24px

05

Usage Rules

✓ Do

Use the approved color or reversed-white lockup at full opacity, on a background with enough contrast to read clearly.

✕ Don't recolor

Never shift the navy or red into another hue, even for a campaign or seasonal theme.

✓ Do

Switch to the reversed white lockup on navy, photography, or any dark or busy background.

✕ Don't distort

Never stretch, squash, skew, or rotate the lockup. Scale proportionally only.

✓ Do

Drop to the mark-only version below the minimum lockup width, or in square/app-icon contexts.

✕ Don't add effects

No drop shadows, glows, outlines, gradients, or bevels beyond what ships in the master file.

06

Applications

A quick look at the system in place — a business card, app icon tiles, and a product header bar.

A. Castillo

SR. VERIFICATION ENGINEER

a.castillo@simucad.com
+1 (408) 555‑0142

Business Card — Front, Navy Field

App Icon — Dark & Light Tile

PROJECTS SCHEMATIC LAYOUT SIMULATE

Product Header — Dark Mode