Brand Identity Kit — v1.0
Energy Inc. logo

A wordmark built to run hot — bold, direct, and impossible to miss.

This kit documents the Energy Inc. wordmark, color system, and typography, so the brand reads clearly and consistently across every surface it touches.

01

The Mark

A wordmark-first identity, built for clarity at any size.
Energy Inc. wordmark

All name, no noise.

Energy Inc. doesn't lean on a separate symbol — the wordmark itself carries the brand. Set in a heavy, all-caps geometric face, it reads with the same directness the name implies: confident, high-contrast, built to hold up at a glance.

Ink (#00222B) is the grounding neutral — text, backgrounds, reversed contexts.
Orange (#FF3B06) is the signature — the wordmark's primary color everywhere it leads.
03

Usage

The wordmark stays legible by staying still — no stretching, tilting, or recoloring.
Correct proportion
Original proportions, on white or light neutral
Stretched example
Never stretch or distort the wordmark
Rotated example
Never rotate or tilt the wordmark
Reversed on ink
White version on Ink or photography
Recolored example
Never recolor outside the palette
Low contrast example
Never place on low-contrast or busy backgrounds
04

Color

A confident primary, a grounding ink, and four supporting accents.
Energy Orange
HEX#FF3B06
RGB255, 59, 6
CMYK0, 92, 100, 0
USEprimary wordmark, CTAs
Ink
HEX#00222B
RGB0, 34, 43
CMYK90, 68, 59, 68
USEbody text, dark surfaces, reversed logo bg
Deep Teal
HEX#174F5D
RGB23, 79, 93
CMYK91, 58, 48, 30
USEsecondary accents, data viz
Amber
HEX#F9A039
RGB249, 160, 57
CMYK0, 43, 87, 0
USEhighlights, secondary accents
Seafoam
HEX#37B39A
RGB55, 179, 154
CMYK72, 45, 0, 0
USEsecondary accents, data viz
Fresh Green
HEX#85C757
RGB133, 199, 87
CMYK52, 0, 87, 0
USEhighlights, secondary accents
05

Typography

Gotham, in three weights, covers everything from headers to captions.
Gotham Bold — All Caps, for Labels & Headers
Energy Inc.
Always set in uppercase for headers and labels. Primary font color is Ink (#00222B).
Gotham is a licensed typeface. Montserrat Bold is shown here as the closest open substitute for on-screen drafts.
Gotham Book — for Content
Built for everyday reading.
The workhorse for paragraphs, UI copy, and long-form text.
Substitute shown: Montserrat Regular.
Gotham Light — for Captions, Sidebars & Special Circumstances
Quiet supporting detail.
Reserved for captions, sidebars, and moments that call for a lighter touch.
Substitute shown: Montserrat Light.
06

In Use

A quick look at the system applied to real touchpoints.
Energy Inc. business card
Daniel Cho
VP, Operations
daniel@energyinc.com
+1 (555) 067-1420
energyinc.com
E
Social avatarMonogram "E" in Gotham Bold, on Energy Orange
E
energyinc.com