Brand Identity Kit — v1.0
Energy Inc. logo

A wordmark built to run hot — bold, direct, and impossible to miss.

This kit documents the Energy Inc. wordmark, color system, and typography, so the brand reads clearly and consistently across every surface it touches.

01

The Mark

A wordmark-first identity, built for clarity at any size.
Energy Inc. wordmark

All name, no noise.

Energy Inc. doesn't lean on a separate symbol — the wordmark itself carries the brand. Set in a heavy, all-caps geometric face, it reads with the same directness the name implies: confident, high-contrast, built to hold up at a glance.

Ink (#00222B) is the grounding neutral — text, backgrounds, reversed contexts.
Orange (#FF3B06) is the signature — the wordmark's primary color everywhere it leads.
03

Usage

The wordmark stays legible by staying still — no stretching, tilting, or recoloring.
Correct proportion
✓ Original proportions, on white or light neutral
Stretched example
✕ Never stretch or distort the wordmark
Rotated example
✕ Never rotate or tilt the wordmark
Reversed on ink
✓ White version on Ink or photography
Recolored example
✕ Never recolor outside the palette
Low contrast example
✕ Never place on low-contrast or busy backgrounds
04

Color

A confident primary, a grounding ink, and four supporting accents.
Energy Orange
HEX#FF3B06
RGB255, 59, 6
CMYK0, 92, 100, 0
USEprimary wordmark, CTAs
Ink
HEX#00222B
RGB0, 34, 43
CMYK90, 68, 59, 68
USEbody text, dark surfaces, reversed logo bg
Deep Teal
HEX#174F5D
RGB23, 79, 93
CMYK91, 58, 48, 30
USEsecondary accents, data viz
Amber
HEX#F9A039
RGB249, 160, 57
CMYK0, 43, 87, 0
USEhighlights, secondary accents
Seafoam
HEX#37B39A
RGB55, 179, 154
CMYK72, 45, 0, 0
USEsecondary accents, data viz
Fresh Green
HEX#85C757
RGB133, 199, 87
CMYK52, 0, 87, 0
USEhighlights, secondary accents
05

Typography

Gotham, in three weights, covers everything from headers to captions.
Gotham Bold — All Caps, for Labels & Headers
Energy Inc.
Always set in uppercase for headers and labels. Primary font color is Ink (#00222B).
Gotham is a licensed typeface. Montserrat Bold is shown here as the closest open substitute for on-screen drafts.
Gotham Book — for Content
Built for everyday reading.
The workhorse for paragraphs, UI copy, and long-form text.
Substitute shown: Montserrat Regular.
Gotham Light — for Captions, Sidebars & Special Circumstances
Quiet supporting detail.
Reserved for captions, sidebars, and moments that call for a lighter touch.
Substitute shown: Montserrat Light.
06

In Use

A quick look at the system applied to real touchpoints.
Energy Inc. business card
Daniel Cho
VP, Operations
daniel@energyinc.com
+1 (555) 067-1420
energyinc.com
E
Social avatarMonogram "E" in Gotham Bold, on Energy Orange
E
energyinc.com